The initial web episode premiered on Spike.com and received over a million hits in a week, and was featured on Entertainment Weekly's The Must List. Spike subsequently picked up the series for an additional 11 episodes.
The project has, however, not been without controversy. An article on the Huffington Post condemned the first episode for glorifying violence against women.
According to Gunn, they developed the idea in the early 2000s, before short-term Internet-based sketch comedies became popular. Stephen Blackehart of The Good Boys Productions produced the show with Jake Zim and Peter Safran of Safran Digital Group (SDG) for Spike.com.